NOMU

Luxury Plant-Based Ice Cream

Brand Identity | Packaging System | Marketing

NoMu is a conceptual premium plant-based ice cream brand designed to reposition vegan indulgence as luxury rather than alternative. The goal was to build a brand system that could stand confidently in high-end retail spaces while remaining flexible enough to live in editorial, cultural, and environmental contexts.

Deliverables included brand identity, packaging system, campaign visual territories, and retail extensions.